We find that the best moments in life — the most memorable — are when we spend time in the company of those who are most important to us. Our beer and spirits are made for these moments.
It all started for us in 1997 when Brett VanderKamp believed that his hometown and the brewing industry were due for a shakeup. And so, New Holland Brewing Company was born in Holland, Michigan near the shores of Lake Michigan.
Today, New Holland is recognized as one of the leading innovators in the revolution of craft brewing and distilling. With nearly 500 team members, New Holland’s craft beer and spirits are sold across the country, and around the globe. Our retail presence continues to grow with two full-service restaurants, a spirits tasting room, two brick-and-mortar stores and an online store.
We look forward to finding moments to connect and enhancing the lives of people around the world.
Our Mission: At New Holland Brewing Company, we are on a mission to enhance the quality of people’s lives.
Our Vision: New Holland Brewing Company’s vision is to create savored moments for the world.
Our Values: Believe – Engage – Own – Lead – Act with Integrity - Care