The Tri-City dealerships in Somersworth NH originated back in the 1960's by Rene Plante. What started as a used vehicle lot grew into a franchised operation with the addition of the Dodge franchise in 1965 and became known as Tri-City Dodge.
The Tri-City operations were successful and grew again in 1977 with the addition of a second franchise, Subaru, and the construction of a second building operating as Tri-City Subaru. At the time Tri-City was one of the original Subaru dealers in New England.
Tri-City's business grew substantially over the years and in 2012 Tri-City Dodge acquired the Chrysler, Jeep, and Ram franchises and officially became known as Tri-City Chrysler Dodge Jeep Ram.
Tri-City has always been a family run operation. Rene's sons Roger, Ken, and Steve Plante were involved in the operations from a young age and eventually took over as the second generation of ownership in the mid 1990's. Representing the third generation of family management is Jordan Plante who joined the operations in 2015 and progressed thru the dealerships to his current role as General Manager. Rene and family always wanted to be more than just a car dealer. They operated the business with many long-term employees, a high level of integrity and community involvement. Rene believed that it was the community that fueled the success of the business and that it was only right to return that with goodwill with community involvement and Tri-City continues to operate with those original philosophies today.
Tri-City Subaru's integrity, reputation and local feel is second to none and is something that is becoming harder and harder to find in today's automotive world and something we have worked hard to earn. It has been the original core values and focus on customer service that has guided our success. Word-of-mouth is the best kind of old-fashioned advertising, and we thank our loyal customers for helping us grow.
In July of 2021, the original Plante family transitioned the business to new ownership. Tri-City selected and welcomed the new owners David Rosenberg, Rick Bickford, and Mike Bickford who collectively have an extensive automotive history and depth of experience that will successfully lead Tri-City for many years to come. Because of Tri-City's loyal customers and local reputation the business name was not changed and continues today as Tri-City Subaru and Tri-City Chrysler Dodge Jeep Ram. Jordan Plante continues overseeing the dealerships as General Manager and the Sales and Service teams you have come to trust and rely on are still here along with our diverse employee body of over 90 hard working local men and women.
The new owners have embraced what Tri-City is all about and fully support our focus on our employees, exceptional customer service, and building long-term customer relationships. As well as the belief that community involvement is the responsibility of any successful local business. With the new owners Tri-City continues to be heavily involved sponsoring local sports teams, charities, local activities and was awarded "2021 Business of the Year" by the local chamber of commerce.
